Audi to sponsor Emmy awards

Audi may not be the most recognized automotive luxury brand in the U.S., with only about 5.5 percent of American new car buyers considering it, but the automaker is doing its best to get its name out there.

The German automaker has announced this week that it will be partnering with the Academy of Television Arts & Sciences to help sponsor the 63rd annual Emmy awards, which kicks off on September 18 and will be hosted by actress Jane Lynch.

Audi will serve as the official automotive partner of the event in a multi-year deal that will also see Audi’s cars at a number of lead-up events to the Emmys. High-end models like the new A6 and A7, along with the A8 flagship sedan, will chauffeur select guests to the show and to additional events throughout the television awards season.

Additionally, Audi will once again host its annual pre-Emmy party the week prior to the actual awards event at Cecconi’s Italian restaurant in West Hollywood.

Audi is no stranger to supporting high-profile entertainment organizations, having already worked closely with Britain’s BAFTA group, the “Iron Man” film franchise, The Weinstein Company, and more.